You already setting up your business and it’s running; have a great location, well-manage inventory, hardworking employees and some loyal customers, but you may be stymied when it comes to determining the next steps to growing your business. Use these helpful tips about how you can successfully get to the next level in your marketing strategy without breaking the bank.

Important: Things you’ll need for Growing your retail T-shirt business is an online store and business newsletter tools.

1. Ask your customer how they found your business. Most customers will be happy telling you where there heard about your business mostly advertisement, or from friends. If you find that advertising attracted more customers, keep doing what you are doing. Don’t cut back on advertising; do more of it, if possible, as it is clearly working for your business.

2. Identify your target market and aggressively advertise specifically to those people. Advertise in the magazines they are most likely to read, attend an event or trade show where they may be found, and leave brochures or fliers in places they are most likely to congregate.The best and fastest way is internet marketing. You can choose your keywords or phrases relevant to your target market. Many providers exist today; however, Yahoo Search Marketing, Google AdWords and Microsoft adCenter are the most predominant providers of this service.

3. Build and maintain customer relationships. The key to successful marketing is maintaining your current customers so they continue to come back and tell others about you. Offer special discounts on occasion to frequent customers and, depending on what type of business you have, consider a frequent shopper’s card, where customers earn something special rewards for making a certain number of purchases. Also, consider offering some type of savings each time they refer a new customer to you.

4. Create a newsletter. Keep customers informed of sales and new products via a basic newsletter. A newsletter can be sent monthly or quarterly, and if you are looking for the most affordable way to reach customers, consider an email newsletter. Collect email addresses from customers upon checkout, telling them they will receive your newsletter.

   If you are searching for simple email marketing software that provides a platform for your online marketing campaigns, we encourage you to use our friends at iContact.

5. Don’t ignore the Internet–have a presence on the web. If you don’t have a website, you can use this refference on how to create an online store. Your retail business can reach an entirely new market from across the globe with e-commerce. A presence on the Internet is often the fastest way to grow a retail business. Another option to increasing your web presence is to sell your products on third party company such as spreadshirt, cafepress, eBay, Amazon.com, Yahoo store and ProStores

6. Host a special event that will draw in customers and media. This could include donating a portion of the day’s proceeds to a local charity, or having a “family day” with games, prizes and a local radio station broadcasting live from your store. If you are creative, there are a variety of events you can hold at your store. A few weeks prior to the event, send a press release to local television and radio stations as well as media.

Based on statistics from Internetretailer.com, all merchandising categories tracked in the Top 500 web-merchants registered double-digit growth in 2007, with the fastest growth rate coming from the specialty/non-apparel segment, which expanded online sales by 47%!  That is a significant growth and means you’re products have a place in the online selling arena. WebStore’s integrated marketing services can help you get selling online quickly.

*Source: Revenue Today (www.revenuetoday.com)

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If you just really get started for a Clothing Lines, there’s a few things you should take consideration. Owning a clothing line either online or at a brick & mortar really a big challenge for you. The things is how you get lots of buzz and exclusivity. The major part of Online Clothing lines is to get traffics and catch the customer. There are plenty of ways to increase your web traffic but you have to muster the strength and do it. Here are some ways to further your reach online to launch your business and keep it growing.

1. SEO – Optimize your business’s website for search engines. If you have a store, chances are there are specific search terms used to find your type of store. Get those certain keywords throughout your website so people online can find you. SEO works like a magnet for your targeted community. The broader the words the longer it will take, but if you have some products that cater towards a “niche” audience then SEO will be your businesses best friend.
Get Free SEO Tips The SEO Book offers free news and tips to help you improve your search engine placement.

2. Launch a Site – If you haven’t launched a site for your clothing line or business; this should be a must. This is a great way for your brand to have a voice. You can write about anything and everything related to your business. When you have a new product launching or even if you caught your business partner on camera falling out of his chair; you can allow the world to see it with your blog!
Check out The Simplest Way to Create an Online Shop

3. Learn to Write – If you are not planning on marketing your company than don’t bother starting it. If you want others to see your vision, you will have to be able to write. Many companies, when first launched, are tight on funds. You will find yourself trying to do as much as possible for the least amount of cash possible. Writing articles and press releases will be one great way for others in the community and the press to start recognizing your brand.
Get an Exclusive Formula How To Write Articles That Bring Hordes of Traffic To Your Website.

4. Social Networking – There are so many different ways to find people online these days and most of them are free! Setting aside sometime each day to build up your presence online through websites such as Myspace and Facebook are a must. This is your audience for clothing. Launch a profile and connect with your friends to start. Engaging in conversation with your friends at first will allow others to start to see your clothing and slowly it will spread. Make sure you leave your social networking profile links on your website so your web traffic can come over and connect with you.

5. Collect Emails – Make sure your website has a way for your visitors to leave behind their email addresses. Once you have collected a decent amount of emails you can then regularly distribute a company newsletter to stay on everyone’s radar.
Email Marketing Tools – Get $30 account credit for MailChimp

6. Be Unique – If your product is appealing and consumers are purchasing your clothes, even during a down time, that’s a great start. It is important to be unique by differentiating yourself from others. Include some fun items in your shipments such as stickers, cards or any type of branding material. This is just one creative inexpensive way to market your brand. When times are tough and money is tight, you can always get creative with packaging! Nobody wants a dingy, beat-up brown envelope with a t-shirt stuffed into it.

7. Be Willing to Learn – When you first launch your clothing line you may not be able to pay employees to accomplish tasks. This is “boot strapping time” and you will need to learn how to accomplish many things on your own. There are many blogs, bookstores and online teachings available at your fingertips. Start learning how to market yourself online, design websites and write articles. It’s never too late to learn something. Like they always say “If you want something done, you got to do it yourself!”
Get $25 Marketing Credits with Yahoo Search Marketing

8. Exchange of Services – Once you start educating yourself, you will know things others don’t. When first launching your clothing line, offering exchange of goods will be important. Don’t go giving away your gear to just everyone; but if you know a photographer and you need some professional photos taken for your website; offering free clothes for kick butt photos is worth it! You will have to gauge when it is appropriate for your budget.

9. Learn to Sleep Less – Remember that Rome was not built in a day so don’t expect your brand to go worldwide the first week. If you launch your business when you have a day job you will absolutely have to wake up early in the morning and stay up late working to get things done. You have to hustle, work hard and eat, breathe and sleep your clothing brand. Businesses do not build themselves! You can sleep when you retire… until then it is balls to the wall!!!

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Thinking of what to say on your t-shirt or other clothing? Try one of these funny t-shirt phrases. Got more ideas? Share your humorous quote with us here.

Make Up Sex: It’s Worth Fighting For

High School (Remember when wearing “College” shirts was clever?)

Sex – Do it for the kids

Everybody Loves Ramen

Without ME, it’s just AWESO

Don’t drink or drive

My girlfriend told me to be more affectionate…so I’ve two more girlfriends now…

Why these kids are looking at me, I’m not their DAD.

If you are RICH… I am SINGLE

Always remember you’re unique… Just like everyone else.

I don’t have a license to kill. I have a learner’s permit.

Out of my mind… Back in five minutes.

SHIFT HAPPENS

Does This Shirt Make Me Look Frat?

Jersey Girls Aint Trash (trash gets picked up)

Camping is In-tents

Me So Horny (with a picture of an animal with a horn)

Smile, it’s the second best thing you can do with your lips.

Life’s not a garden, so stop being a hoe!

Copy from one, it’s plagiarism; copy from many, it’s research.

Alcohol and calculus don’t mix. Never drink and derive.

I’m sorry My fault I forgot you were an idiot.

“How Long a Minute Is Depends on Which Side of the Bathroom Door You’re On”

“I Know About Stressed – It’s Desserts Spelled Backwards”

“I can please only one person per day,
Today is not your day,
Tomorrow Doesn’t look good either”

“I know i am not
PERFECT
but I’m
SO CLOSE
it scares me”

Need to order a t-shirt with one of these phrases? Customize one at Spreadshirt

Seen it all, Done it all, Cant remember most of it !

Here I am! What are your other two wishes?

If at first you don’t succeed, redefine success.

The only substitute for good manners is fast reflexes.

Success always occurs in private and failure in full view.

I am modest and i am proud of it.

Nobody is perfect.. I m nobody Big Laugh

Of all the things i’ve lost… i miss my mind the most.

99% of women are b’ful… & remaining 1% are in my college.

I have only 1 nerve left and you are getting on it.

Not all men are fools… some stay bachelors too.

Its unfair life… so many girls… so little time…

You’ll have this

Don`t Drink Before You`re 16

“I don’t need a man, I need a stimulus package”

Save the drama
for yo mama

Seriously stop starring

Want to have a t-shirt with these phrases? Customize one at Spreadshirt

“I love D1ck” – black tee shirt, and in bold white letters it had the letter “I”, then a red heart and the word D1ck

CAUTION: I’m hot

FBI – Female Body Inspector

Bite this!

You look like I need another drink!

Front: make 7
Back: up yours

Stop looking at my T-Shirt

Briney spears – I am a virgin but this is a old t shirt

These are real

If you can read this, you’re too close

My eyes are up there

My Drinking Team has a Hockey Problem

The world is going to hell and Im driving the bus

I’m an excellent housekeeper, every time i get a divorce i keep the house

Fcuk U (french connection brand)

Why do we call it rush hour when no one barely moves?

If you cant fix it with ducktape then you havent used enough!

A picture of Winnie the Pooh dressed as a pimp with “***** better have my hunny” written below

A picture of scrappy doo laying on a table with a towel over his crotch and an asian woman with her hand under the towel with “scrappy ending” written below

A line on the bottom of a shirt that says “i’ve had it up to here with midgets”

Why kill them with kindness when you can use an axe?

My dad is my ATM

Touch me here if you dare

These are not fake

Sorry Girls.. I date only models!

I was born intelligent but EDUCATION ruined me!

If you need to order a t-shirt with one of these phrases, go to Spreadshirt. You can choose your clothing, modify your quotes, or even add images, logo or some other design with their interactive online t-shirt customizer.

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